Case Study 1: Company strategy

Challenge: A new CEO leading a team encompassing heritage and new members. Recessionary category drivers undermining growth, previous strategy no longer effective in driving profitable growth. 'How to redefine our business DNA and use this to drive commercial success?'

Solution: By placing the category and business through a series of "filters", the team identified what had driven their historical success, what was driving current market success, and their differentiating capabilities . This helped scope their DNA, a new Vision, Strategies - using the OGSM format - and metrics. The top 100 leaders were engaged in developing elements of the solution, before a co-ordinated cascade through all functions to achieve both buy-in and rapid implementation of the new direction.

Case Study 2: Team role and Vision

Challenge: A European Leadership team , while accountable for European results, co-ordinates activities between commercial, country units and Global Brand development... what roles and Vision best defines the value this team brings to the business?

Solution: Current and potential roles for this team were assessed versus their value in driving market place success... these were prioritised, embodied in a Vision, and implemented via a new activity focus which made the value and Vision real within the organisation.

Case Study 3: Priority

Challenge: A small business developed off the Vision, skill relationships and energy of the owner. Growth demanded a more focused approach from the owner, more delegation and a revised business structure... but in what direction?

Solution: By defining the key success drivers of the business and evaluating the owners role in each of these, new priorities were established for the owner, with greater delegation to a more robust management structure.

Case Study 4: Brand Development Capability Training

Challange: Our Brand Development Directors are exposed to masses of processes and tools. They are bright and capable, yet we are struggling to get consistently excellent brand development work from them, and failing to get them to recognise the need for improvement

Solution: A Brand Development Excellence training programme based on facilitated and challenging discussions on key areas of best practice including the opportunities and challenges of implementing these within the organisation. After piloting, the programme has been rolled out at both Marketing Director and Marketing Manager level globally, and with content refreshment is now in its third year. This company has publicly stated its ambition to become the world's best Marketing company and was recently judged the Advertiser of the year at the Cannes Lions awards